Hello, I’m Caroline.

I’m a Brazilian UX leader based in Berlin, and my path into design wasn’t a straight line — which turned out to be my biggest advantage.

I started in art direction in 2008, spent years in visual communication, and in 2013 made a deliberate bet on UX when it was barely an industry in Brazil. But I didn’t want to be a designer who guessed. So I did a Master’s in Culture & Society, studying research methodology through an anthropological lens — learning to observe people, context, and systems before touching a screen. Later I added an MBA in Data Science, because modern UX arguments are won with evidence, both qualitative and quantitative.

That combination — craft, field research, data — took me somewhere unusual: the engineering floors of the automotive and industrial world. At Ford, I was the first UX researcher inside product development engineering. At Stellantis, I led research and design direction for a new infotainment system. And at Continental, I did the whole thing from zero: built the design system, the research operation, and the team for a global B2B platform that connects tire sensors, vehicle hardware, and fleet-management software.

I’ve learned that my favorite problems live where most designers don’t want to work: legacy systems, conservative cultures, hardware-software ecosystems, and organizations that have never seen what good UX does — until someone shows them.

When I’m not working, I’m usually redesigning some corner of my Berlin apartment (sloped ceilings are a UX problem too), drawing on my iPad, or cooking Brazilian food with whatever German supermarkets let me get away with.